List of Property Management Keywords

Creating a list of keywords for SEO purposes is essential for a property management company in a specific city and state. Here’s a step-by-step guide to help you assemble a list of relevant keywords:

A great accompanying article you might want to couple with this list of keywords. Can be found here:

  • Identify Your Niche: Determine the specific services or types of properties your company specializes in. Are you focused on residential or commercial property management? Do you offer services for apartments, condos, single-family homes, or commercial spaces? Knowing your niche will help you narrow down your keywords.

Location Keywords:

  • [City] Property Management
  • Property Management Services in [City]
  • [City] Residential Property Management
  • [City] Commercial Property Management
  • [City] Apartment Management

Property Type Keywords:

  • Residential Property Management
  • Commercial Property Management
  • Apartment Complex Management
  • Single-Family Home Management
  • Condo Association Management
  • Retail Space Management

Services Keywords:

  • Tenant Screening Services
  • Property Maintenance
  • Rent Collection
  • Lease Management
  • Property Marketing
  • Eviction Services

Local SEO Keywords:

  • [City] Real Estate Management
  • Property Managers in [City]
  • Top Property Management Company [City]
  • [City] Property Investment Management

Competitor Keywords:

  • Research your competitors in the local market and see what keywords they are targeting. You can use tools like SEMrush or Ahrefs to analyze their SEO strategy.

Long-Tail Keywords:

  • Include long-tail keywords that are more specific and have less competition. For example:
  • “Affordable Apartment Management Services in [City]”
  • “Commercial Property Maintenance Company [City]”

Question-Based Keywords:

  • Use keywords that answer common questions your potential clients might have:
  • “How to Find a Property Management Company in [City]?”
  • “What Does a Property Management Company Do?”
  • “Why Hire a Property Manager in [City]?”

Reviews and Testimonials:

  • Incorporate keywords related to positive reviews and testimonials, as this can help build trust with potential clients:
  • “[City] Property Management Company with Great Reviews”
  • “Testimonials for [City] Property Managers”

Seasonal Keywords (if applicable):

  • If your services are affected by seasons, consider seasonal keywords like:
  • “Winter Property Maintenance in [City]”
  • “Summer Vacation Rental Management [City]”

Google Ads Keywords:

  • Use Google Ads Keyword Planner or other keyword research tools to identify relevant keywords that have search volume in your target location.

Content Topics:

  • Create content around these keywords. For example, blog posts on property management tips, market trends in your area, or guides for property owners.

Monitor and Update:

  • Regularly monitor the performance of these keywords using SEO tools like Google Analytics and Search Console. Adjust your list over time based on what’s working and what’s not.

Remember that SEO is an ongoing process, and it’s essential to stay updated with the latest trends and changes in search engine algorithms. Continuously optimizing your website and content around these keywords will help improve your online visibility and attract potential clients to your property management company.

matthew miller

Matthew Miller

Owner of DM4PM – Digital Marketing For Property Management

As a property management company owner, I’ve experienced the challenge of managing sales, marketing, and daily tasks. That’s why I created—a tailored sales and marketing system for property managers like you.