Turn More Property Management Opportunities Into Signed Clients

DM4PM (Digital Marketing for Property Management) offers a complete marketing and automation system designed specifically for property managers. We call it ScoreBig Marketing System. It helps generate more leads, automate follow-ups, improve online reputation, and streamline communication with prospects—all with minimal manual effort.

Our ScoreBig CRM is built specifically for property managers. Unlike other CRMs, it:

• Includes pre-built campaigns for cold outreach, lead nurture, and review generation.
• Automates emails, texts, and calls based on lead behavior.
• Provides integrated tracking (Google, Yelp, calls, email, and more).

ScoreBig CRM does not currently provide native two-way synchronization with AppFolio or most property management systems.

Depending on the platform, one-way or custom connections may be possible through APIs, webhooks, Zapier, Make, n8n, MCP, or custom development. Availability depends on the other system’s API, permissions, accessible fields, and technical limitations. Any custom integration must be scoped and tested before it is promised.

The ScoreBig Marketing System is both a software and a service. It provides powerful software to manage and automate your sales and marketing, combined with hands-on support from our team to customize the system to your needs. You get a fully operational platform with CRM, marketing campaigns, videos, and dedicated assistance to help you grow your property management business.

It typically takes 2-4 weeks to get your ScoreBig Marketing System fully set up, operational, and your team trained. Once live, you can start seeing results within a few weeks, as the system begins automating your lead generation, nurturing, and follow-up processes. While timelines vary, many clients notice improved lead flow and engagement shortly after going live.

Core – $297/mo + $1,500 setup

• Lead nurture & automation system
• Full access to ScoreBig CRM
• Includes 1 add-on of your choice

Pro – $497/mo + $2,500 setup

• Everything in Core
• Includes 2 add-ons of your choice
• CRM-integrated review system
• Custom marketing videos

Premium – $1,997/mo + $5,000 setup

• Everything in Pro
• Includes 8 add-ons of your choice
• Maximum automation & multi-channel marketing

Why We Structured It This Way:

We designed DM4PM to be scalable & flexible—so you only pay for what you need. Start with Core and upgrade as you grow, or go all-in with Premium for a full-stack marketing engine.

Powerful Add-Ons ($297 each):

• PM Growth Engine (automated lead nurture & follow-ups)
• Cold Email Lead Generation
• Review Management
• Social Media Management
• Google Ads & Yelp Ads Management (ad spend not included)
• Voice AI (automated call handling)

Need help choosing the right package? Let’s chat!

Our system supports a wide variety of campaigns designed to help you generate leads, nurture relationships, and drive sales. Some of the key campaigns we offer include:

• Lead Nurture Campaigns

• Appointment Scheduling

• Owner Referral Programs

• Realtor Referral Programs

• Acquisitions Campaigns

• Absentee Owner Outreach Campaigns

• Follow-Up Campaigns

• Reactivation Campaigns

The goal is to create as much outbound activity and automated communication as possible, generating a steady flow of inbound activity and pipeline opportunities for you to close more deals.

Our service helps identify smaller property management companies that may be open to acquisition. We use targeted campaigns to reach property owners and operators, offering them the opportunity to explore acquisition or partnership options. This campaign leverages cold outreach, database analysis, and lead nurturing to generate interest from prospective companies.

Success rates vary depending on factors like location, data quality, and market conditions. However, our approach consistently fills your pipeline with opportunities by targeting rental property owners who are actively seeking management services, alongside other campaigns like PM acquisitions, owner referrals, and realtor referrals. The key to success is generating meaningful conversations with property owners, investors, and realtors. When the right data and tools are in place, you can expect to engage with prospects who are interested in your property management services, helping you move the needle on your business goals.

Results typically start to show within 30-60 days as we set up systems, integrate data, and optimize your campaigns. However, for the most accurate picture of success, we recommend a 90-day timeframe. During this period, you'll begin to identify qualified property owners and prospects, and build momentum toward your business goals. As the system progresses, the number of engaged prospects and opportunities continues to grow, resulting in steady improvements over time.

The total investment depends on the package and add-ons you choose. For a six-month period, your costs will typically include setup fees, monthly subscription fees, and any additional services such as cold email outreach, PM Growth Engine, or local SEO. Additionally, expenses like purchasing contact lists or ad spend for specific campaigns may need to be factored into your budget, depending on which add-ons you select. For a detailed breakdown of costs, visit our pricing page here.

Yes, we’ve helped numerous property management companies scale their operations through targeted outreach and lead generation strategies. You can browse some of our success stories and client testimonials here.