Leveraging Video Marketing in Property Management: Essential Categories for Success

In today’s digital age, video marketing has become a powerful tool for property management professionals to engage, educate, and build trust with their clients and prospects. As property management businesses strive to stay ahead in a competitive market, the strategic use of video content can make a significant difference. In this blog post, we will explore the essential categories of videos that every property manager should have to enhance their business.

1. Explainer Videos: Simplifying Complex Concepts

Explainer videos are the cornerstone of effective communication in the property management industry. They excel at breaking down complex services or products into easily understandable concepts. Whether you’re explaining your property management processes, services, or the benefits of your unique approach, explainer videos provide a clear and concise way to convey information.

These videos can cover topics such as:

  • Property management services offered
  • Tenant screening processes
  • Lease agreement explanations
  • Property maintenance and inspections
  • Rent collection procedures
  • Property marketing strategies

By using explainer videos, property managers can ensure that their clients and prospects have a solid understanding of their services, fostering transparency and trust.

2. Sales Videos: Showcasing Value to Potential Clients

Sales videos are a vital asset for property management professionals looking to attract new clients. These videos are designed to showcase the value of your services to potential clients, demonstrating how your property management expertise can benefit property owners.

Key elements to include in sales videos:

  • Highlights of your property management team’s experience
  • Case studies showcasing successful property management
  • Testimonials from satisfied property owner clients
  • A clear call to action, encouraging prospects to get in touch

Sales videos not only help you present your services in the best light but also provide a compelling reason for property owners to choose your management services.

3. Testimonial Videos: Building Trust and Reputation

Testimonial videos are a powerful tool for creating emotional connections with prospects and strengthening your brand’s reputation. Positive experiences shared by satisfied clients carry significant weight and provide social proof of your property management capabilities.

When creating testimonial videos, consider the following:

  • Select satisfied clients willing to share their experiences on camera
  • Encourage clients to discuss the specific benefits of your services
  • Capture genuine, heartfelt testimonials that resonate with viewers
  • Use these videos on your website, social media, and marketing materials

Testimonial videos help build trust and credibility, giving prospects the confidence to choose your property management services.

4. FAQ Tenant Videos, FAQ Owner Videos, and HOA-Focused Videos: Providing Helpful Information

Owner Videos:

  1. What Fees Do You Charge?: Explain the various fees associated with property management services, including management fees, leasing fees, and maintenance fees.
  2. How Much Will You Get for My Rental?: Clarify how rental income is calculated, including any deductions for fees and expenses.
  3. Where Do You Advertise?: Describe the marketing channels and strategies used to attract potential tenants to their rental property.
  4. How Do You Qualify the Tenant?: Outline the tenant screening process, highlighting the criteria used to assess prospective tenants’ suitability.
  5. When Will I Receive My Owner Capital Funds?: Detail the timeline and process for distributing rental income and capital funds to property owners.
  6. What Happens If a Repair Is Needed?: Explain the maintenance and repair process, including how requests are handled and costs managed.
  7. What Happens If a Tenant Does Not Pay on Time?: Describe the procedures for dealing with late rent payments and potential eviction processes.
  8. What Is Required to Get Started with Property Management Services?: Provide a step-by-step guide for property owners interested in utilizing your property management services.
  9. What Are the Property Management Service Options You Offer?: Present an overview of the different property management service packages available, highlighting their features and benefits.

Tenant Videos:

  1. Welcome to Your Rental Property: Create a warm introduction to the rental property, showcasing its features and amenities.
  2. What Is a Move-In Evaluation and What to Expect: Explain the move-in evaluation process, emphasizing its importance for both tenants and property owners.
  3. How Do You Prepare for Your Move-Out: Offer guidance on how tenants can prepare for a smooth move-out process, including cleaning and repairs.
  4. What Are the Renters Incentives You Offer: Highlight any special incentives or promotions available to tenants, such as referral bonuses or renewal discounts.
  5. What Is Renters Insurance and Why Is It Required: Clarify the importance of renters’ insurance and the reasons it’s mandatory for tenants.
  6. What Are the Utilities a Tenant Is Responsible For: List the utilities and services for which tenants are responsible, such as electricity, water, and internet.

HOA-Focused Videos:

  1. Benefits of Using a Community Manager: Explain the advantages of hiring an HOA management company, including improved community organization and communication.
  2. Are You a Contractor, Vendor, or Employee?: Clarify the role of an HOA property management company and how it differs from contractors or vendors.
  3. Benefits of Working with an HOA Property Management Company: Highlight the value that an HOA management company brings, including cost savings and efficient operations.
  4. What Does a Property Management Company Do?: Provide an overview of the responsibilities and services provided by an HOA management company.
  5. What Do We Do as a Community Manager for Your Association?: Detail the specific tasks and responsibilities that community managers undertake on behalf of the association.


Incorporating video content into your property management marketing strategy is a smart move in today’s digital landscape. The essential video categories outlined above—Explainer Videos, Sales Videos, Testimonial Videos, FAQ Tenant Videos, FAQ Owner Videos, and HOA-Focused Videos—provide a comprehensive toolkit for engaging with clients and prospects, demonstrating your expertise, and building trust.

As you continue to explore the possibilities of video marketing, consider expanding your video library with additional categories that align with your business goals. By harnessing the power of video, property management professionals can stand out in a competitive market and deliver exceptional value to their audience. This not only sets the stage for a more compelling brand narrative but also establishes a dynamic and forward-thinking image for your property management business. As you craft diverse and captivating video content, you position yourself as an industry leader, staying top-of-mind for clients and leaving a lasting impression that goes beyond the conventional boundaries of property management services.

matthew miller

Matthew Miller

Owner of DM4PM – Digital Marketing For Property Management

As a property management company owner, I’ve experienced the challenge of managing sales, marketing, and daily tasks. That’s why I created DM4PM.com—a tailored sales and marketing system for property managers like you.