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ScoreBig Marketing Program Pricing

Streamline, automate, and close more deals effortlessly—integrates seamlessly with your existing tools.
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Choose the right plan for you

Premium

$1,497/m
$5,000 setup fee
Setup Fee includes the first month of service

4 Bonuses Included

In ALL Marketing Packages
Explore them here

Elevate Your Marketing and Sales with DM4PM's All-in-One Sales & Marketing Platform!
  • Complete Sales and Marketing CRM
  • Unlimited Users on Platform
  • Consolidated ‘One-Stop’ Communications Hub
  • Mobile App (never miss an opportunity)*
  • Email Marketing
  • Document Signing
  • 2-Way SMS Marketing
  • Sales Funnels and Websites
  • Automation Workflows
  • Surveys and Forms
  • Website Chat
  • Facebook Messenger Chat
  • Call Tracking and Reporting
  • Reputation Management
  • Review Request System
  • Opportunities and Sales Pipeline
  • Calendar Bookings and Appointments

Each month, we provide fresh, ready-to-use social media content designed specifically for property management companies.

Our Social Media Library includes a collection of high-quality, generic posts you can customize and share. Find a SAMPLE HERE:

Gain instant access to our extensive Video Library, featuring dozens of professionally crafted property management videos. These generic, ready-to-use videos are perfect for engaging your audience.

Want a more personalized touch? We also offer video customization services, adding your branding, logo, and tailored messaging to make them truly yours.

You are not just handed software and left to figure it out on your own. DM4PM clients have access to three live group calls every week to help them get started, ask questions, improve their strategy, and get more from the ScoreBig Marketing System.

  • Tuesday — Getting Started and General Q&A: Meet with our Chief Engineer for onboarding help, technical questions, and general ScoreBig guidance.
  • Wednesday — Weekly Strategy Call with Matthew: Work through marketing, sales, follow-up, automation, and growth strategy with DM4PM founder Matthew Miller.
  • Thursday — Customizations and Custom Builds: Meet with our Operations Team to discuss workflow customizations, implementation needs, and custom build requests.

You will have ongoing access to the DM4PM team and other property management professionals who are actively using the system.

Explore our add-ons services

Choose the right add-ons for you

PM Growth Engine - $297/mo

Our best product! 🚀 Automate your marketing with 3 customized videos, dozens of emails, SMS, and voice templates, and powerful workflows. Save time with campaigns for lead nurture, appointment reminders, referrals, and reactivating old leads — all integrated into Score Big CRM.

Cold Email Lead Gen - $297/mo

You may have heard from DM4PM through a cold email — that's not a coincidence, it's a proof of concept. We're the only property management marketing agency running this as a done-for-you managed service: we build your targeted property owner list, configure your sending infrastructure, and run a 3-year automated follow-up campaign that generates leads while you focus on closing. One new client covers the entire first year — and with a performance guarantee behind every campaign, we're not going anywhere until the pipeline is moving.

* $750 setup fee. From $297/month starting month two.

Learn More

Get More Reviews - $297/mo

Effortlessly boost your online reputation and grow your reviews.

Social Media - $297/mo

Stand out with a polished, engaging social media presence—done for you.

Google Ads Management- $297/mo

Targeted Google Ads campaigns that put your business in front of property owners and investors, ready to grow.

* not including ad spend

Yelp Ads & Profile Management - $297/mo

For property managers, Yelp can drive up to 20% of your inbound leads — but only when done right. Our custom-built auto-responder — exclusive to this add-on — keeps your response time under 10 minutes and can drive up to 50% more responses from Yelp inquiries. We handle the rest: full profile optimization, premium page upgrades, photo and portfolio management, monthly content, and ad campaigns — Yelp Agency Partners who optimize first and spend second.

* Ad spend not included.

Learn More

Local SEO - $297/mo

Boost your business visibility on Google Maps and local search results, making it easier for potential customers to find and contact you. Increase inbound leads with optimized local SEO strategies tailored to your area.

AI Employee - $297/mo

Automate incoming calls, identify prospective owners, tenants, or vendors, and schedule appointments directly to your calendar. 🏢🤖 Streamline lead nurturing and follow-up, boosting efficiency with AI-powered workflows for property management. 🚀✨

Direct Mail Postcards - $297

Stay top-of-mind and generate leads with targeted offline marketing.

Frequently Asked Questions

Find quick answers to common queries about our services, features, and more below.

DM4PM (Digital Marketing for Property Management) offers a complete marketing and automation system designed specifically for property managers. We call it ScoreBig Marketing System. It helps generate more leads, automate follow-ups, improve online reputation, and streamline communication with prospects—all with minimal manual effort.

Our ScoreBig CRM is built specifically for property managers. Unlike other CRMs, it:

  • Includes pre-built campaigns for cold outreach, lead nurture, and review generation.
  • Automates emails, texts, and calls based on lead behavior.
  • Provides integrated tracking (Google, Yelp, calls, email, and more).

No, we don’t have direct integrations with Appfolio or other property management software. However, we offer a powerful and robust API that can connect to any system you need. We’re happy to assist with the integration, or you can work with your own developer to get it set up.

The ScoreBig Marketing System is both a software and a service. It provides powerful software to manage and automate your sales and marketing, combined with hands-on support from our team to customize the system to your needs. You get a fully operational platform with CRM, marketing campaigns, videos, and dedicated assistance to help you grow your property management business.

It typically takes 2-4 weeks to get your ScoreBig Marketing System fully set up, operational, and your team trained. Once live, you can start seeing results within a few weeks, as the system begins automating your lead generation, nurturing, and follow-up processes. While timelines vary, many clients notice improved lead flow and engagement shortly after going live.

Core – $297/mo + $1,500 setup

  • Lead nurture & automation system
  • Full access to ScoreBig CRM
  • Includes 1 add-on of your choice

Pro – $497/mo + $2,500 setup

  • Everything in Core
  • Includes 2 add-ons of your choice
  • CRM-integrated review system
  • Custom marketing videos

Premium – $1,497/mo + $5,000 setup

  • Everything in Pro
  • Includes all add-ons (full lead gen, outbound email, AI, social media, and more)
  • Maximum automation & multi-channel marketing

Why We Structured It This Way:

We designed DM4PM to be scalable & flexible—so you only pay for what you need. Start with Core and upgrade as you grow, or go all-in with Premium for a full-stack marketing engine.

Powerful Add-Ons ($297 each):

  • PM Growth Engine (automated lead nurture & follow-ups)
  • Cold Email Lead Generation
  • Monthly Video Content
  • Review Management
  • Social Media Management
  • Video Newsletters
  • Google Ads & Yelp Ads Management (ad spend not included)
  • Voice AI (automated call handling) (coming soon)
  • Direct Mail Postcards (coming soon)

Need help choosing the right package? Let’s chat!

Our system supports a wide variety of campaigns designed to help you generate leads, nurture relationships, and drive sales. Some of the key campaigns we offer include:

  • Lead Nurture Campaigns

  • Appointment Scheduling

  • Owner Referral Programs

  • Realtor Referral Programs

  • Acquisitions Campaigns

  • Absentee Owner Outreach Campaigns

  • Follow-Up Campaigns

  • Reactivation Campaigns

And much more—any type of campaign you can think of, we can likely build for you! The goal is to create as much outbound activity and automated communication as possible, generating a steady flow of inbound activity and pipeline opportunities for you to close more deals.

Our service helps identify smaller property management companies that may be open to acquisition. We use targeted campaigns to reach property owners and operators, offering them the opportunity to explore acquisition or partnership options. This campaign leverages cold outreach, database analysis, and lead nurturing to generate interest from prospective companies.

Success rates vary depending on factors like location, data quality, and market conditions. However, our approach consistently fills your pipeline with opportunities by targeting rental property owners who are actively seeking management services, alongside other campaigns like PM acquisitions, owner referrals, and realtor referrals. The key to success is generating meaningful conversations with property owners, investors, and realtors. When the right data and tools are in place, you can expect to engage with prospects who are interested in your property management services, helping you move the needle on your business goals.

Results typically start to show within 30-60 days as we set up systems, integrate data, and optimize your campaigns. However, for the most accurate picture of success, we recommend a 90-day timeframe. During this period, you'll begin to identify qualified property owners and prospects, and build momentum toward your business goals. As the system progresses, the number of engaged prospects and opportunities continues to grow, resulting in steady improvements over time.

The total investment depends on the package and add-ons you choose. For a six-month period, your costs will typically include setup fees, monthly subscription fees, and any additional services such as cold email outreach, PM Growth Engine, or local SEO. Additionally, expenses like purchasing contact lists or ad spend for specific campaigns may need to be factored into your budget, depending on which add-ons you select. For a detailed breakdown of costs, visit our pricing page here.

Yes, we’ve helped numerous property management companies scale their operations through targeted outreach and lead generation strategies. You can browse some of our success stories and client testimonials here.