When we run marketing campaigns inside the ScoreBig CRM — Reputation, Referral, Reactivation, Appointment Reminders, and more — we always prefer to run email verification on your lists before importing them.
Why?
Because your campaign is only as strong as the list behind it — and a single bad list can hurt every campaign you run inside ScoreBig.
Review requests, referral campaigns, reactivation sequences — they all work.
But none of them matter if your emails never reach the inbox.
Email providers punish:
Verification protects your sender reputation across your entire CRM.
Email verification checks whether each email address is:
We run your lists through three separate verification tools (including NeverBounce) and then:
This significantly increases inbox placement and decreases unsubscribes, spam complaints, and bounce rates.
These campaigns perform dramatically better with verified emails:
For cold email campaigns (like absentee owners or investor outreach campaigns), we use a tool called SmartLead instead of ScoreBig CRM — but that’s a separate process, covered in our Cold Email Outreach blog post (link coming soon).
Email Service Providers monitor your sending behavior.
A “dirty” list can:
Verified lists lead to:
Question: But my lists are clean and from a verified source, do I still need to do this?
Answer: Our answer is YES. This is best practice for all contact lists. Even those that are exported directly from your PMS, like Appfolio, or from the MLS. We have learned over time, better safe than sorry.
This step is optional, but strongly recommended.
Our fee: $0.10 per contact
This covers:
Most clients CAN do this themselves, but quickly realize:
So we offer a Done-For-You, accurate, and fast service.
Your deliverability affects every campaign you run inside ScoreBig CRM.
Email verification keeps your reputation strong, your inbox placement high, and your marketing running the way it should.
Better data → better campaigns → better results.
