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Understanding Yelp Portfolios and Their Usage

Yelp well known for business reviews and suggestions launched Yelp Portfolios. This function assists businesses that provide services in showing their projects to attract new customers. But what are Yelp Portfolios, and how should one use them? Let’s explore.

What are Yelp Portfolios?

yelp portfolios

Yelp Portfolios present a visual showcase of a business’s projects. They enable businesses in fields such as photography, home improvement, and event planning to create and show portfolios with details of their work. This feature aids potential customers in understanding the business’s capability and the kind of work they perform.

Top Traits of Yelp Portfolios

  1. Visual Display: Businesses can post premium images and videos of their work.
  2. Project Information: Every portfolio piece may have details about the description, timeline, budget, and other related details.
  3. Consumer Feedback: Portfolios can be linked to reviews from customers showcasing a company’s skill.
  4. SEO Perks: Portfolios help enhance a business’s visibility in Yelp searches and might do the same for search engines.

How to Start and Manage Yelp Portfolios

Setting up and managing Yelp Portfolios is simple. Here’s a guide to walk you through the beginning steps:

Step 1: Establish Your Yelp Business Account

Make sure to claim your business on Yelp if you haven’t done so yet. Yelp Portfolios extend from your business profile and are crucial to claim your business:

  1. Go to the Yelp for Business Owners website.
  2. Find your business.
  3. Complete the steps to verify and claim your listing.

Step 2: Access the Yelp Portfolios

After setting up and verifying your business profile, you can get to the Yelp Portfolios from your business dashboard.

  1. Sign in to your Yelp Business account.
  2. Go to the “Photos & Videos” area.
  3. Search for and select the option to start a portfolio.

Step 3: Build Your Portfolio

Now you should display your work. Here’s the method to make an appealing portfolio:

  1. Start Your Portfolio: Hit “Add Project” to begin creating your portfolio.
  2. Upload Media: Share high-quality pictures or videos of your finished projects. Ensure they look good and show your work .
  3. Project Descriptions: Offer full descriptions for each project. List things like what the project covered how long it took, what stuff you used, and interesting problems you solved.
  4. Customer Feedback: Attach relevant reviews from customers to your projects. This enhances trust and displays how happy your customers are.
  5. Go Live: After you’re happy with your portfolio, share it. You can update it whenever you need to.

Step 4: Spread the Word About Your Portfolio

Building a portfolio is just the start. To use this feature well, make sure to advertise it:

  1. Post on Social Media: Post your Yelp Portfolio links on your social media profiles. This can bring more people and raise your profile.
  2. Add to Your Website: If your business has a website, add your Yelp Portfolio or a link to it. This makes it easy for visitors to see your work.
  3. Get Reviews: Tell happy customers to write reviews and talk about the projects you did for them. Good reviews connected to portfolio projects can help your trustworthiness.

Step 5: Keep It Fresh

Add new projects and update the old ones to keep your portfolio fresh. This shows clients that your company is successful and always provides high-quality work.

How DM4PM Uses Yelp Portfolios

At DM4PM.com, we use Yelp Portfolios to display our clients’ top service categories and projects that we believe will help lead conversions. Here’s our method:

  1. Showcasing Diverse Projects: We post top-notch photos and add graphics to the images when possible.
  2. Detailed Project Insights: Each portfolio tells a ‘story’. Meaning, we like to keep the images in each portfolio showing a beginning, middle, and end of a project or service. This clearness lets potential customers learn what they can expect.
  3. Client Testimonials: When possible, we attach great reviews from our happy clients to our portfolio items. Don’t just use the reviews section on Yelp, why not repurpose client testimonials in a picture and add the social proof to the portfolio!
  4. Regular Updates: We keep our portfolio fresh with new projects and successes making sure potential clients see our latest and most relevant work.

By making the most of Yelp Portfolios, this will allow your Yelp business page to stand out from your competitors and attract more customers.

Advantages of Yelp Portfolios

Yelp Portfolios provide many advantages for your business:

  1. Better Trust: A good portfolio shows you are professional and skilled making people trust you more.
  2. More Customer Attention: Pictures grab attention better than words. A portfolio can attract and keep people interested for longer.
  3. Higher Sales: People often pick businesses that show clear examples of their work.
  4. Improved Visibility: A portfolio increases how often your business shows up on Yelp and in search results bringing more people to your profile.

At DM4PM.com, we are work closely with our dedicated Yelp success team as a certified Yelp Agency Partner. This allows us to help our clients achieve more success on Yelp than a typical business not working with a Yelp-certified agency partner. Contact us to lear more.

matthew miller

Matthew Miller

Owner of DM4PM – Digital Marketing For Property Management

As a property management company owner, I’ve experienced the challenge of managing sales, marketing, and daily tasks. That’s why I created DM4PM.com—a tailored sales and marketing system for property managers like you.