Frequently Asked Questions

DM4PM (Digital Marketing for Property Management) offers a complete marketing and automation system designed specifically for property managers. We call it ScoreBig Marketing System. It helps generate more leads, automate follow-ups, improve online reputation, and streamline communication with prospects—all with minimal manual effort.

Unlike traditional marketing agencies, DM4PM is a plug-and-play system built for property managers. It combines lead generation, automated follow-ups, video marketing, and reputation management—all under one roof. The system is fully customizable, with no long-term contracts and the flexibility to scale up or down as needed.

You can pick and choose what fits your business. Some clients only use the CRM and automation, while others focus on lead generation, video content, or review campaigns. The system is designed to be modular, so you’re only paying for what you need.

No contracts! Everything is month-to-month, giving you full flexibility. You can start with a smaller package and upgrade or downgrade anytime based on what works best for you.

Our system supports a wide variety of campaigns designed to help you generate leads, nurture relationships, and drive sales. Some of the key campaigns we offer include:

• Lead Nurture Campaigns

• Appointment Scheduling

• Owner Referral Programs

• Realtor Referral Programs

• Acquisitions Campaigns

• Absentee Owner Outreach Campaigns

• Follow-Up Campaigns

• Reactivation Campaigns

And much more—any type of campaign you can think of, we can likely build for you! The goal is to create as much outbound activity and automated communication as possible, generating a steady flow of inbound activity and pipeline opportunities for you to close more deals.

Our service helps identify smaller property management companies that may be open to acquisition. We use targeted campaigns to reach property owners and operators, offering them the opportunity to explore acquisition or partnership options. This campaign leverages cold outreach, database analysis, and lead nurturing to generate interest from prospective companies.

Success rates vary depending on factors like location, data quality, and market conditions. However, our approach consistently fills your pipeline with opportunities by targeting rental property owners who are actively seeking management services, alongside other campaigns like PM acquisitions, owner referrals, and realtor referrals. The key to success is generating meaningful conversations with property owners, investors, and realtors. When the right data and tools are in place, you can expect to engage with prospects who are interested in your property management services, helping you move the needle on your business goals.

Results typically start to show within 30-60 days as we set up systems, integrate data, and optimize your campaigns. However, for the most accurate picture of success, we recommend a 90-day timeframe. During this period, you'll begin to identify qualified property owners and prospects, and build momentum toward your business goals. As the system progresses, the number of engaged prospects and opportunities continues to grow, resulting in steady improvements over time.

The total investment depends on the package and add-ons you choose. For a six-month period, your costs will typically include setup fees, monthly subscription fees, and any additional services such as cold email outreach, PM Growth Engine, or local SEO. Additionally, expenses like purchasing contact lists or ad spend for specific campaigns may need to be factored into your budget, depending on which add-ons you select. For a detailed breakdown of costs, visit our pricing page here.

Yes, we’ve helped numerous property management companies scale their operations through targeted outreach and lead generation strategies. You can browse some of our success stories and client testimonials here.

Yes! DM4PM provides multiple lead generation methods:

• Cold Email Outreach – Targeted emails to multi-family owners, absentee landlords, and potential clients.
• Google & Yelp Ads – Optimized campaigns to drive high-quality inbound leads.
• Reputation Management – More Google reviews = more inbound calls. We help boost your ratings for better visibility.
• Local SEO – We optimize your Google Business Profile to rank higher in Google Maps, leading to more inbound calls. This has been a highly effective strategy for dozens of PM companies, and we’ve been perfecting it for over a decade.

We combine outbound and inbound strategies:

• Outbound: Cold email outreach sequences (extremely unique) we reach out to your target market every month, every year.
• Inbound: Local SEO, Ads, Social Media, and an automated follow-up system to nurture potential clients until they’re ready.

Yes, cold email is one of our best-performing lead generation tools. We use proprietary big data tools to append and verify emails for potential clients. Results vary, but even a 1% response rate can lead to major growth in doors under management.

• Google Ads & Direct Mail – These generate leads but require manual follow-up. DM4PM automates lead nurture for up to 6 years, ensuring no opportunity is lost—like having a 24/7 follow-up assistant working for you.
• Pay Per Lead (PPL) Services – We’re big fans of quantifiable leads and regularly recommend Geek Real Estate Marketing, All Property Management, Google Local Service Ads, and others. Our CRM integrates seamlessly with these services, improving lead conversion rates. We even have case studies to prove it.

Absolutely! Our system sources, cleans, and reaches out to property owners via cold email. We track responses, handle follow-ups, and nurture them until they’re ready to talk.

Yes! We manage Google and Yelp ads, optimizing them for maximum lead conversion. As a certified Yelp partner, we have exclusive API access, allowing us to automate lead responses for faster engagement and provide advanced tracking & reporting to measure success.

• If you’re running direct mail, we match those contacts with email follow-ups, nurturing them for up to 36 months to keep engagement high.
• If you’re doing cold calling, our built-in power dialer speeds up outbound calls with tracking & reporting for full transparency.
• Our ringless voicemail drop feature lets you leave messages on prospects’ phones without ringing, increasing callbacks.

Clients using these tools see higher conversion rates thanks to a multi-channel outbound strategy that keeps them top of mind.

• No need to switch! DM4PM works alongside LeadSimple and other CRMs.
• That said, many property managers choose to switch because our ScoreBig CRM offers better automation, built-in texting, email tracking, and advanced follow-up sequences—without the limitations of standard CRMs.
• Whether you stick with your current system or transition over, we can plug in key services to enhance your workflow and improve conversions.

Let me know if you’d like a side-by-side comparison to see what fits best!

Our ScoreBig CRM is built specifically for property managers. Unlike other CRMs, it:

• Includes pre-built campaigns for cold outreach, lead nurture, and review generation.
• Automates emails, texts, and calls based on lead behavior.
• Provides integrated tracking (Google, Yelp, calls, email, and more).

Once a lead enters the system, it automatically follows up for up to 6 years via:

• Email sequences
• SMS reminders
• Voicemail drops
• Calendar booking prompts

Up to 6 years. Most companies stop following up after a couple of weeks. We drip automated emails and texts for months or years, ensuring we capture leads when they’re finally ready to act.

Yes! You can adjust the frequency—daily, weekly, or monthly. Some clients prefer daily follow-ups for high-volume markets, while others prefer weekly or bi-weekly follow-ups.

We offer both! You get:

• Pre-built videos with branding & voiceover tailored to your company.
• Custom videos with unique scripts, animations, and messaging.

Yes! We customize videos with your branding, colors, and messaging so they look and feel like they were made in-house.

Anywhere! Videos can be used in:

• Email sequences (higher engagement)
• Website & landing pages (better conversion)
• Social media & ads (brand credibility)

Our system strategically requests and filters reviews using email & SMS sequences. We:

• Identify happy clients and direct them to online Review Sites.
• Catch negative reviews early to resolve issues before they go public.
• Use automated follow-ups to increase review volume consistently.

While we can’t remove reviews, our system buries bad reviews by generating new positive ones, improving your overall rating.

We use a 3-step email & SMS campaign that gradually encourages happy clients to leave reviews. This triples the likelihood of getting a review vs. asking directly.

Core – $297/mo + $1,500 setup

• Lead nurture & automation system
• Full access to ScoreBig CRM
• Includes 1 add-on of your choice

Pro – $497/mo + $2,500 setup

• Everything in Core
• Includes 2 add-ons of your choice
• CRM-integrated review system
• Custom marketing videos

Premium – $1,497/mo + $5,000 setup

• Everything in Pro
• Includes all add-ons (full lead gen, outbound email, AI, social media, and more)
• Maximum automation & multi-channel marketing

Why We Structured It This Way:

We designed DM4PM to be scalable & flexible—so you only pay for what you need. Start with Core and upgrade as you grow, or go all-in with Premium for a full-stack marketing engine.

Powerful Add-Ons ($297 each):

• PM Growth Engine (automated lead nurture & follow-ups)
• Cold Email Lead Generation
• Monthly Video Content
• Review Management
• Social Media Management
• Video Newsletters
• Google Ads & Yelp Ads Management (ad spend not included)
• Voice AI (automated call handling) (coming soon)
• Direct Mail Postcards (coming soon)

Need help choosing the right package? Let’s chat!

Yes, setup fees range from $1,500 to $5,000, depending on the package.

The setup fee covers all the upfront work to get your system running smoothly. This includes customizing your CRM, registering for text compliance, integrating your website and lead forms, creating branded videos, and providing training and onboarding. You’ll be operational within a few days, with full setup typically completed in 30–45 days.

Yes! Everything is month-to-month, so you can upgrade, downgrade, or cancel anytime.